Janel SykoraIn 2026, your clients are comparing you to Amazon, their dentist's app, and the Uber that texted them before they even asked. Here's what that means for your firm.
Janel SykoraThey spend time and money getting leads in the door, but they do not have a reliable system for staying in touch, building trust, and moving people toward a decision.
Janel SykoraNot long ago, accounting firms were asking whether they should be using AI at all. Now the question is different: how do you use AI without sounding like everyone else?
Janel SykoraWhen people go looking for an accountant, they are almost never looking for more financial information. They are looking for financial relief.
Janel SykoraDigital marketing can feel a little like trying to juggle flaming torches while riding a unicycle… on a tightrope… during a windstorm.
Janel SykoraBusinesses love AI because it works fast. It can answer questions instantly, capture leads 24/7, and respond to website visitors while your team sleeps peacefully at home.
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