Janel SykoraNot long ago, accounting firms were asking whether they should be using AI at all. Now the question is different: how do you use AI without sounding like everyone else?
Janel SykoraWhen people go looking for an accountant, they are almost never looking for more financial information. They are looking for financial relief.
Janel SykoraDigital marketing can feel a little like trying to juggle flaming torches while riding a unicycle… on a tightrope… during a windstorm.
Janel SykoraBusinesses love AI because it works fast. It can answer questions instantly, capture leads 24/7, and respond to website visitors while your team sleeps peacefully at home.
Janel SykoraAccounting firms are known for many things: precision, professionalism, attention to detail… and an almost heroic ability to quietly tolerate chaos.
Janel SykoraStarting a new firm feels a lot like heading out on your first solo camping trip. You’re standing at the edge of the forest with a backpack full of ambition, a vague plan, and just enough confidence to get yourself into trouble.
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